If you run a company blog with the goal of drawing as many customers as possible to your site, keeping up with search engine optimization is key. SEO means optimizing your blog posts in order to help your website rank...
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Content marketing is an excellent strategy to connect with your ideal customer. It allows you to provide content that educates and engages them before they are ready to purchase. By creating positive experiences for your ideal customer before asking for...
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Believe it or not, consumers are the backbone of any establishment. For example, on a person’s body, marketing would be the arms and legs. These limbs function is to aid in mobility. Customers, on the other hand, would be the...
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In today’s increasingly digital business world, making the biggest impact possible with your online advertising efforts is key to a successful marketing strategy. With companies relying more now on digital marketing to draw in consumers than ever before, understanding the...
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The power of an email has been widely known for decades, ever since marketers learned that the sound of an incoming email message could elicit immediate curiosity and attention from its recipient. For this reason, email marketing has often played...
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Brand awareness is one of the most common terms in the business world. It’s used so often and so broadly, however, that many people have lost sight of what it means. Simply put, it is how people perceive your products,...
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If you’ve ever used a social media platform, you’ve probably encountered a select number of individuals who have been deemed influencers. These individuals are the lucky set who have amassed hundreds, thousands and sometimes millions of followers through their social...
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Marketing your company’s product or service is often essential for bringing in a large, long-term customer base. However, if your business has higher restrictions set on it for legal or ethical reasons, how can you possibly go about marketing your...
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When it comes to keeping your business afloat, nothing is more important than generating strong leads. For this reason, it’s vital that you learn how to streamline your marketing campaign to reflect this, starting with using key techniques to bring...
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Advertising on mobile devices has shown growth over the last several years. Due to the increasing popularity of smartphones and tablets combined with the success marketers are experiencing with this type of advertising, it will continue to become an even...
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